World Cup ad rate can touch Rs. 24 lakh per 10 secs


New Delhi: It could be a windfall for cricket World Cup broadcaster ESPN Star Sports if India reaches the knockout stages, as the spot rate for advertisements could then touch up to Rs. 24 lakh per 10 seconds.

The broadcaster, which has reserved ad inventory of nearly  5-6 percent for the last few  matches, is keeping its fingers crossed and hoping India plays in the title round.

“If India does well and reaches the knockout stages, ad spot rates could jump up significantly, as high as five to six times of the existing rate,” ESPN Software India Pvt. Ltd. Executive Vice President – Ad Sales & New Media Sanjay Kailash told PTI.

While he declined to comment on the existing ad spot rate, as per industry sources, the broadcaster is charging around Rs. 3.5 lakh to Rs 4 lakh per 10 seconds spot.

If India, counted as one of the favorites to win the title this time by many cricket experts, features in the quarter finals and beyond, then the ad rates could be as high as Rs. 24 lakh per 10 seconds.

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