Wooing Indians: Tourism Australia ties up with 8 airlines for discounted fares

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NEW DELHI: In a bid to woo Indian travelers, Tourism Australia said it has brought together eight airlines to offer discounted fares to Australia as part of the ‘Great Australian Airfare Sale’. The airlines participating in this are: Scoot, Air Asia, Air India, Jet Airways, Malaysia Airlines, Qantas Airways, Singapore Airlines and Thai Airways. The booking period for the ‘Great Australian Sale’ is valid until June 21, 2018, with travel validity up to June 30, 2019.
Tourism Australia country manager (India) Nishant Kashikar said: “We are immensely proud to be the pioneers of campaigns like the ‘Great Australian Airfare Sale’ in India. The campaign is an industry-first initiative that has brought together eight airlines to offer Indian travelers a compelling reason to travel to Australia at unbelievable airfares. It serves a dual objective of securing early bookings to Australia and filling airline seats during out-of-peak times.”
In its fourth edition, the sale has provided airline partners with incremental bookings to Australia. “In December 2017, Australia achieved its Tourism 2020 strategic goal of over 300,000 arrivals from India, three years ahead of target. India is currently the eighth largest inbound market, with 318,100 tourists visiting Australia during the year ended March 2018. For the year ended, December 2017, Indian visitors spent about Rs 7,150 crore on their Australian trips, an increase of 16% over the previous year. This is the fourth year where Tourism Australia has recorded solid double-digit growth in both arrivals and spend, indicating the destination’s growing preference among Indians,” Tourism Australia said.
As part of the airfare sale, return fares start from Rs 23,000 (from Delhi on a budget airline’s hopping flights) to Rs 55,000 for a direct India-Australia flight. Among the participating Indian airlines are Air India and Jet Airways.

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