By Prashant Shah
A Silicon Valley-based Indian-American entrepreneur Ajay Jain Bhutoria voluntarily designed an innovative multi-lingual campaign based on popular Bollywood and Academic Award winner song “Nacho, Nacho” with the idea that Indian-Americans will feel more connected with DNC Presidential candidate Kamala Harris when campaign volunteers reach out to them in their language.
"With over 4.4 million Indian Americans and 6 million South Asians eligible to vote, our goal is to help propel Vice President Kamala Harris to victory in 2024. The video transcends language and cultural barriers, resonating with voters in Hindi, Punjabi, Tamil, Telugu, Gujarati, Bengali and more,” said Ajay Bhutoria.
In a vibrant effort to connect with Indian American voters, a new Bollywood-style song has been released in support of Kamala Harris. This high-energy track blends the glitz and glamour of Bollywood with a message of political engagement and hope, aiming to resonate with the diverse Indian American community.
The song opens with a lively, rhythmic beat, instantly reminiscent of Bollywood dance numbers. Brightly colored visuals fill the screen, showcasing a kaleidoscope of traditional Indian garments and modern American styles, symbolizing the fusion of cultures. The camera pans over exuberant dancers performing a choreographed routine that blends traditional Indian dance forms with contemporary Western moves, creating a visual spectacle that’s both nostalgic and current.
The song, Nacho Nacho, has been performed by Bollywood singer Shibani Kashyap and produced by Ritesh Parikh and his creative team is the brainchild of Ajay Jain Bhutoria, National Finance Committee member for Harris for President Nacho Nacho isn't just a song, it's a movement. This campaign aims to connect with the diverse South Asian-American community across battleground states and key districts.
The lyrics of the song are crafted to appeal directly to the Indian American community, celebrating their contributions and emphasizing their power in shaping the future. The chorus is a catchy, uplifting anthem that repeatedly exclaims, “Together we rise, with a vision so clear, Kamala’s the leader we’ve been waiting for here!” This refrain underscores the message of unity and progress, encouraging voters to see Harris as a beacon of hope and change.
In one memorable verse, the song highlights Kamala Harris’s background and achievements. It lyrically recounts her journey from her Indian-American roots to her role as Vice President, positioning her as a symbol of the American Dream and a bridge between cultures. The song pays tribute to her heritage, with lines celebrating her mother’s Indian roots and her own rise through the ranks of American politics, framing her as a role model for both young and older generations.
The visuals complement the lyrics with dynamic scenes featuring families, community events, and moments of cultural pride. These scenes are interspersed with footage of Harris speaking at rallies and engaging with voters, creating a direct link between the song’s celebration of her achievements and the real-world impact of her work. The juxtaposition of vibrant dance numbers with scenes of political activism serves to energize and mobilize the audience, making the case for why their vote matters.
The song also features a bridge that emphasizes the importance of voting and civic participation. With empowering lyrics and a call to action, it encourages listeners to register, get involved, and make their voices heard. This part of the song is accompanied by imagery of community leaders, voting booths, and grassroots campaigns, reinforcing the message that every vote counts and that change is within reach if the community comes together.
To cap off the song, the final chorus is performed in a grand, celebratory fashion, with a dazzling display of fireworks and confetti, symbolizing the potential for a bright future. The closing message is clear: by supporting Kamala Harris, voters are not just casting a ballot—they are investing in a future that reflects their values and aspirations.
Overall, the song is a fusion of entertainment and political messaging, designed to captivate and engage Indian American voters through the universal language of music and dance. It celebrates cultural identity while urging action, positioning Kamala Harris as a leader who understands and represents their hopes for a better future.
Earlier, Biden-Harris political campaign, Ajay Jain Bhutoria, also used slogans like- "America Ka Neta Kaisa Ho Joe Biden Jaisa Ho", "Trump Hatao America Bachao", "Biden-Harris ko Jitao, America ko aage badao" and "Jaago America Jaago- Biden Harris ko Vote do"- in 14 Indian languages.
(Compiled from various sources)
