Older generation

- Idealized Gandhi-style poverty, Socialist theory;

Grew up amidst famines;

- Had only one state-run TV channel;

- Mostly technophobic;

- Tended to be avid savers;

- Grew up with stable government led by one party; upper-caste domination;

Favored medicine, engineering, or civil service as careers;

-l Average literacy levels of 30 percent;

- Tastes tended toward tradition: drinking tea, eating at home.

New generation

- Wants to get rich, admires Capitalism;

- Grew up amidst food surpluses

- Can watch 50 TV channels, via cable and satellite telecast;

- Mostly technology-savvy;

- Tend to be guiltless consumers;

- Grew up with constantly shaky coalitions; more voice for lower castes;

- Favor computer-driven and other high-paying career choices;

- Average literacy levels of 52 percent;

- Tastes tend toward modern: Western food and sodas, eating out.