‘Khichdi’ being named the ‘brand India food’

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Do you like to relish a bowl of khichdi when you are feeling a little down? Well, the comfort food – prepared using rice and lentils (dal) – is all set to get a grand global boost as ‘brand India food’ at World Food India 2017. Set to be held on November 4 in New Delhi, top chefs will also join hands to prepare 800 kg of the delicacy to create a Guinness World Record in the country’s biggest-ever global food expo.
Calling it the “queen of all foods”, Harsimrat Kaur Badal, the Minister of Food Processing Industries of India has plans to globally promote Khichdi as “healthy, delicious, economical and easy”. Moreover, renowned chef Sanjeev Kapoor has been roped as brand ambassador of the Great India Food Street for the three-day event starting November 3.
Wondering why ‘khichdi’ was chosen from all other Indian delicacies? The traditional dish – relished by both rich and poor – has been selected because it symbolizes the country’s unity in diversity. However, Twitterati seems to be wondering the same. The micro-blogging site has been buzzing with hilarious jokes and memes on khichdi ever since the news reached the ears of social media users. Check out some reactions here.

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