Dhoni signs Rs. 29-crore endorsement deal

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New Delhi: Riding on his popularity, Indian cricket team captain Mahindra Singh Dhoni has signed Rs. 29-crore endorsement deals with Maxx Mobile for a period of seven years.

“Maxx believes in Dhoni’s potential and the performance that he has delivered over the years is a testimony to his talent. The seven-year deal reaffirms our belief in him and is undoubtedly a big reinforcement for the Maxx brand,” Maxx Group CMD Ajjay Agarwal said.

The deal comes within days of Dhoni signing Rs. 26-crore deal with the world’s second largest spirits firm, UB Group.

Asked about the long period of the deal (seven years), Agarwal said “this has been decided keeping in mind Dhoni’s age and potential he has. He is 29 and the deal reflects his potential for the Indian cricket.”

Dhoni is the face of 23 brands and charges over Rs. 6 crore per endorsement. The pack of brands endorsed by Dhoni includes Reebok, Aircel, Godrej and TVS Motor.

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