Every second Saturday of the month, TV producer Anshu Ahuja dons the chef’s hat and a bright pink apron and sets out to the Farmers’ Market in the Stoke Newington district of London to sell vada pavs.
While a piping hot vada pav sells for under Rs. 10 at every street corner in the city, at Anshu’s cheekily named Bombay Burger Company stall, it costs a whopping Rs. 240 (£ 3.50).
Anshu’s future plans include introducing a sweet version of the vada, lentil vadas and Kheema Pav.
Interestingly, Anshu’s clientele include more than just homesick NRIs. “People in London love Indian food and Stoke Newington is a bit like Bandra, really.
It is very multi-cultural,” says Anshu, adding: “They sometimes ask me if I can wrap the vada in a bun instead of a pav, while others want it in takeaway boxes to give to their kids for lunch.
It’s really a veggie burger in its own right.”