Brand Tihar now goes into footwear


New Delhi: After cookies and dresses, brand TJ (Tihar Jail) is all set to leave its imprint on designer footwear made from waste material.
With Tihar Jail authorities roping in a private shoe designer to impart vocational training to inmates in shoe-making, it is just a matter of time when TJ’s branded footwear, priced around Rs.500-800, occupies premium space in swanky showrooms and malls.
“We hope we will be able to start a production unit here soon,” said Tihar director general B.K. Gupta, after the launch of a fashion footwear academy on the jail premises on March 16.
Swati Mehrotra, the force behind Swati Modo Fashion Footwear Academy, said: “Whenever we launch the products, they will be by the name – TJ’s by Swati Modo.”

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