8 in 10 Indian youngsters use smartphone for shopping

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New Delhi: More than eight in 10 young adults use their smartphones for shopping, a survey has showed.

The findings, by digital marketing firm Regalix, showed that a whopping 83 per cent used their advanced smartphones for some online retail shopping, emarketer.com reported on January 18.

Despite this, only a minority of smartphone shoppers were actually making a purchase with any significant frequency.

Only 28 per cent of respondents made a weekly purchase using their device.

One-third of those polled bought something via smartphone monthly, while one-quarter did so on a quarterly basis.

Further, 94 per cent respondents revealed that apps were more convenient than mobile websites.

However, citing the example of Myntra — an apparel-focused e-commerce platform owned by Flipkart — the study indicated that Indian consumers still prefer the flexibility of having the option of using either the mobile web or a native app.

Myntra took to an app-only platform in 2015, but re-launched its mobile site in early 2016.

Interestingly, just 19 per cent of smartphone users admitted to being influenced by mobile advertising.

The study was based on a September 2016 survey of adult smartphone owners under 35 in India conducted by Regalix.

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